NBA icon, businessman, and philanthropist, LeBron James, is thought to be one among sports activities’ most influential figures of all time together with his community-based contributions leaving a long-lasting influence throughout the nation and the world. As we speak, premium bottled water model LIFEWTR and LeBron James announce a multi-year partnership that synergizes James’ ardour for neighborhood, empowerment, and storytelling with the model’s mission to assist individuals thrive.
“I’ve all the time beloved LIFEWTR and the way each element — from the unique artwork showcased on its bottles to the model’s efforts to champion numerous voices — serves an even bigger function,” stated LeBron James.
“LIFEWTR is all about inspiring creativity, and I need the youngsters in my I PROMISE program and other people all over the place to be impressed by the thrilling work we’ll do collectively.”
For the reason that model’s inception in 2017, LIFEWTR continues to delight itself on offering shoppers with refreshing hydration the way in which nature supposed, utilizing its reverse osmosis course of to filter out impurities to create clear, pristine water, and the addition of electrolytes for a clean, crisp style. The brand new LIFEWTR collaboration with LeBron will embrace the debut of devoted programming that can be introduced later this 12 months.
“LeBron James’ unwavering dedication to uplifting people and communities mirrors our mission at LIFEWTR to assist individuals thrive,” says Zach Harris, vp, Water Portfolio at PepsiCo Drinks North America.
“We’re thrilled to work with him to additional the LIFEWTR model’s dedication to serving to underrepresented voices flourish.”
Over the course of his profession, James has activated a wide range of initiatives and partnerships via his LeBron James Household Basis to assist underserved communities throughout the U.S., starting with a motion to redefine what household and neighborhood appears like in his hometown. In 2018, LJFF opened the groundbreaking, public I PROMISE Faculty to supply a brand new method to city schooling for underserved college students and households in Akron, Ohio. The Basis has since expanded its wraparound method with further assets together with larger schooling and household helps on the I PROMISE Institute, transitional housing on the I PROMISE Village, long-term inexpensive housing on the upcoming I PROMISE Housing, job coaching and monetary well being programming at Home Three Thirty, major and behavioral well being care companies at I PROMISE HealthQuarters and several other hands-on helps in between. These life-changing assets, mixed together with his Basis’s “We Are Household” philosophy, are creating a brand new mannequin for significant social influence and neighborhood constructing.
With a shared ardour for creating change, LIFEWTR has revitalized numerous communities throughout the U.S. From devoted campaigns supporting artists via funding and publicity, to bottled water collections that function distinctive expressions by individuals of numerous backgrounds, LIFEWTR continues to leverage its platform to encourage and allow individuals to thrive by offering the hydration and assets they want. Along with LeBron James, LIFEWTR will proceed this essential work.
James’ partnership with LIFEWTR indicators the subsequent chapter in his ongoing relationship with PepsiCo. Like LIFEWTR, PepsiCo has a demonstrated historical past of supporting numerous communities and the evolution of the partnership is in service of the commitments PepsiCo has made to its Racial Equality Journey. The PepsiCo Racial Fairness Journey is an initiative that elevates numerous voices throughout the firm, amongst provide chain companions, and the communities it serves, while serving to to dismantle longstanding racial boundaries for Black and Hispanic Individuals via a $400 million and $172 million funding over 5 years.
For extra details about LIFEWTR, go to LIFEWTR.com and @LIFEWTR.
