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From No to Sure: Persuading Purchasers with the 3Ps Methodology

July 9, 2022
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The next is tailored from the latest ebook Small Actions: Main Your Profession to Large Success, by Eric Sim, CFA, and Simon Mortlock.


No person likes rejection. Which is why, over time, I’ve developed a three-step course of to rework conditions from hopeless to hopeful. I name it the 3Ps method:

  1. Perseverance
  2. Perspective
  3. Positivity

Let me offer you some examples of easy methods to put the 3Ps into motion.

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Leaving by 7 pm

Getting a desk on a weekend at a few of Hong Kong’s hottest eating places can really feel, with solely delicate exaggeration, like profitable the lottery. However hope springs everlasting, and like all these individuals who patiently queue up at lottery counters hoping to purchase the profitable ticket, I can’t assist however attempt my luck at my favourite Italian restaurant chain. Its thin-crust pizzas and aglio e olio pasta are simply that impossible to resist. My household likes to have Sunday dinner on the busy Kennedy City department. After all, we normally make spur-of-the-moment choices to go, and it’s all however unattainable to order a desk on the identical day. However that’s the place the 3Ps got here in.

One Sunday afternoon, I known as the restaurant.

“Good afternoon!” a lady with a cheerful voice answered.

“Do you’ve got a desk for 4 tonight?” I requested hopefully.

“No sir, we’re totally booked,” she replied with a tinge of remorse.

“How about at 6 pm?” I countered.

“Sir, we’re totally booked,” she repeated, most likely considering, “Which a part of ‘totally booked’ do you not perceive, sir?”

However I wasn’t deterred. “What if we go away by 7 pm?” I requested.

There was a slight pause on the opposite finish of the road. “Let me verify,” she mentioned. Just a few seconds later, she replied, “Sure sir, now we have a desk.”

I used the 3Ps to vary her thoughts. Right here’s the way it works:

Perseverance: Present Your Effort

I didn’t hold up after she mentioned “totally booked.” As a substitute, I got here up with a counter proposal. Once I advised leaving the restaurant early, I confirmed her I may very well be versatile on timing.

Perspective: Perceive the Different Individual’s Precedence

The restaurant worker’s primary concern wasn’t catering to my wants; it was making certain that prospects who had reservations had been seated by the allotted time. She didn’t care whether or not I wished a desk to have fun my baby’s birthday or my boss’s resignation. Getting indignant, saying how a lot enterprise I’d given the restaurant, or threatening by no means to go there once more weren’t going to work together with her. As a substitute, I helped her do her job by providing her the restaurant hostess equal of an choices commerce in finance. I gave her a contract establishing her proper (however not obligation) to chase me out at 7 pm.

However that Sunday night time, I wasn’t shooed away: The restaurant had sufficient room, so the choice holder didn’t have to train her choice.

Positivity

Name me an everlasting optimist, however I at all times hope I can flip a state of affairs from unfavorable to favorable. Many individuals would have given up at “we’re totally booked.” Not me. I sought a compromise that was a win–win resolution for each side. The restaurant is never full in the course of the early night, so I helped it use its assets extra effectively.

Image of Eric Sim, CFA, delivering a presentation
Eric Sim, CFA, explains easy methods to flip rejection into acceptance.
Picture courtesy of Eric Sim, CFA

Can I Drop By?

The flexibility to vary a “no” to a “sure” is much more essential in our careers.

Once I was working for a financial institution, a company shopper primarily based in Taipei requested for a renminbi (RMB) development mortgage to construct an workplace tower in Shanghai. This was a 10-year mortgage, and my colleague from the loans division priced it accordingly, utilizing the Individuals’s Financial institution of China’s (PBOC’s) five-year or longer fee, which was then 5.94%.

Within the cutthroat world of finance, that wasn’t sufficient. One other financial institution provided the shopper a extra “inventive” mortgage construction. As a substitute of the usual 10-year mortgage, the financial institution proposed a six-month association that may be regularly prolonged till the mortgage was paid off on the finish of 10 years. This shorter mortgage interval had a a lot decrease rate of interest of 4.86%.

My colleague got here to me for recommendation on easy methods to resurrect the deal. I advised a mortgage in US {dollars} (USD) in addition to a USD–RMB forex hedge to create an artificial RMB mortgage with an all-in rate of interest of 4.5%. It was cheaper than the opposite financial institution’s supply however was nonetheless a 10-year mortgage. We proposed our resolution to the shopper’s finance group. They favored it and submitted the thought to their CFO. The suggestions was constructive.

I had saved the deal! Or so I assumed.

Per week later, the shopper instructed us that they couldn’t settle for our proposal. Their CFO had already verbally dedicated to the opposite financial institution earlier than he heard our progressive supply. We had been devastated. I couldn’t perceive why the shopper had gone with our competitor’s pricier resolution, so I requested if I might “drop by” for a espresso assembly in Taipei.

Over our lattes, I defined that beneath Mainland rules, banks in China weren’t allowed to cost a long-term development mortgage utilizing the six-month PBOC lending fee. Ought to the “inventive” financial institution run into hassle with the regulator, its purchasers may very well be impacted. The finance supervisor from the shopper agency took what I mentioned to coronary heart. I left the assembly and flew again to Hong Kong the identical afternoon. The subsequent day, the shopper known as to say we’d gained the deal. Once more, the 3Ps labored.

Trust Study Tile

Perseverance: Present Your Effort

I continued to have interaction with the shopper even after they turned down our resolution.

Perspective: Perceive the Individual’s Precedence

There have been two potential “no’s” right here. First, the shopper might have refused to take the face-to-face assembly. Had I burdened the enterprise journey was simply to see them, they could have turned down the assembly. Taking it may need made them really feel obligated to reverse their resolution.

However after I requested, “Can I drop by?” they didn’t really feel as pressured. I gave them the choice to say they weren’t going to vary their mortgage resolution. This brings me to the second potential “no.” I discovered in the course of the assembly that the CFO would lose face if he withdrew his dedication to the opposite financial institution with out justification. A greater supply was not sufficient. However by highlighting the compliance danger of the competing proposal, I gave him a means out. A doubtlessly noncompliant financing construction wasn’t a danger value taking.

Positivity

Regardless of having the door slammed shut after our competitor gained the mortgage mandate, I nonetheless made the journey to Taipei and remained hopeful I might do a deal.

Financial Analysts Journal Current Issue Tile

That’s the lesson of the 3Ps. We obtain extra rejections than approvals throughout our lives. Individuals will say “no” to us greater than they are saying “sure.”

However to attain huge issues, the 3Ps technique will help to steer others, flip no’s to yeses, and reject rejection.

For extra tips about profession and private growth please consult with Small Actions: Main Your Profession to Large Success, by Eric Sim, CFA, and his co-author Simon Mortlock.

In the event you favored this submit, don’t overlook to subscribe to the Enterprising Investor.


All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially mirror the views of CFA Institute or the writer’s employer.

Picture credit score: ©Getty Photographs/zhihao


Skilled Studying for CFA Institute Members

CFA Institute members are empowered to self-determine and self-report skilled studying (PL) credit earned, together with content material on Enterprising Investor. Members can document credit simply utilizing their on-line PL tracker.

Eric Sim, CFA

A key opinion chief on LinkedIn, Eric Sim, CFA, is the writer of the ebook Small Actions: Main Your Profession to Large Success. He based the Institute of Life with a mission to coach younger professionals to achieve success at work and in life. Beforehand, when primarily based in Hong Kong, Sim served as a managing director at UBS Funding Financial institution and an adjunct affiliate professor of finance at HKUST. Try his visible CV and its notable failures right here.



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